Big Yellow Self Storage Finds Two Social Media Gurus
Earlier in the summer we unveiled the Big Think to search for students that are passionate about social networking, social media and web culture. Those taking part had to prove their enthusiasm for social media by submitting a catchy, funny or downright silly news headline which had to include the words “Big” and “Yellow” on our Big Yellow Self Storage page on Facebook. Many of the entries were topical as they mentioned the General Election that was happening at the time and the noisy Vuvuzelas in the World Cup.
Entrants were then encouraged to get as many ‘Likes’ or retweets on their entry as possible from their friends, family and complete strangers to get their hands on the prize. The winner would win an internship with the Big Yellow online communications team and the runners-up would receive an iPod Touch.
After a great deal of hard work, our winner with 223 ‘Likes’ was Nicholas Wellings whose entry was ‘BIG Bird from Sesame Street is BIG and YELLOW just like the BIG YELLOW Storage’.
We saw some really passionate individuals rise to the challenge and we thought it was a shame to pick just one bright spark. So, we were delighted to be able to offer a 2nd month-long internship!
Our 2nd Big Thinker winner was Anna Naylor with 174 ‘Likes’ whose entry was ‘Strangest proposition I have ever had; A YELLOW toothed BIG issue seller asked me if I would like to go out drinking with him, but only if he sold enough copies of the BIG issue that day’.
The internship is a fantastic opportunity for Nicholas and Anna to work and learn with our online communications team in London this summer. The scheme will offer them a detailed program focusing on how to effectively enhance brand presence online and through social media sites such as Facebook.
With well over 300 entries and 2,500 ‘Likes’ from both internship competitions, we would like to thank everyone who took part in Big Thinkers and we can’t wait for our fantastic winners Nicholas and Anna to get started later in the summer!