Lavender Hill Clothing: Growing a Sustainable Fashion Brand with Big Yellow

Despite earning a degree in Ancient History and Archaeology, Isobel Ridley has always focused firmly on the future with Lavender Hill Clothing. Founded in 2013, the British fashion brand places sustainability, transparency and responsible production at the heart of everything it does. Its clothing is made using natural fibres including Modal, a soft and breathable fabric derived from sustainably sourced beech trees. Lavender Hill Clothing also works to reduce its carbon footprint by keeping production as local as possible and using packaging made from recycled materials. Isobel explained: “Being environmentally friendly has been a key point for us since day one. There are so many amazing developments in fashion and textiles and we want to help customers understand that there are more sustainable alternatives available.”

As the business grew, Isobel needed secure and flexible space to accommodate its fast-moving collection of T-shirts, loungewear, underwear and accessories. A 150 sq ft room at Big Yellow provided the space Lavender Hill Clothing needed without the cost or commitment of a traditional warehouse. The convenient London location makes managing stock and distributing orders easier while the helpful store team provides valuable day-to-day support. Big Yellow was also a natural fit because of the shared commitment to sustainability. From rooftop solar panels and renewable electricity to recycled packaging materials and wildlife-friendly developments, Big Yellow continues to invest in reducing its environmental impact. Isobel said: “Big Yellow has created a welcoming environment. There are so many other great businesses here and it is helpful to share ideas and advice. Running a small business can sometimes feel lonely so being part of that community is important.”

That same community spirit has shaped Lavender Hill Clothing beyond its fashion range. During the pandemic the business produced cotton face masks and donated a pack to the Katherine Low Settlement in Battersea for every pack purchased. More than 15,000 masks were provided to support children, older people and refugee communities. This commitment reflects the values behind The Big Yellow Foundation, which supports charity partners helping vulnerable people move towards sustainable employment. Lavender Hill Clothing is a brilliant example of how an independent online business can combine commercial growth with environmental and social responsibility. For entrepreneurs looking to store stock, organise orders and develop their business, Big Yellow business storage offers secure and flexible space that can grow alongside them.