Stash Hits: Big Yellow meets The Devil Wears Prada – Vogue Feature

The April 2026 issue of British Vogue shines a spotlight on an unexpected luxury essential — the storage unit. In the feature “Stash Hits: Storage Containers Are The New It-Bags”, Vogue explores how fashion lovers across London are using storage spaces to protect and archive treasured collections that have outgrown their homes. From vintage designer pieces to runway favourites and rare archive finds, storage has become part of the modern fashion lifestyle.

The article profiles three London-based writers and stylists whose collections tell personal stories through fashion. Their storage rooms have become carefully curated archives filled with memories, iconic pieces and one-off finds too special to part with. As British Vogue explains, these spaces are no longer simply practical solutions — they are extensions of personal identity and style.

At Big Yellow Self Storage, we are proud to support customers from all walks of life, including creatives, stylists and fashion collectors looking for secure, flexible storage solutions. With over 113 stores nationwide, teams on site seven days a week and secure individually alarmed rooms, Big Yellow continues to provide trusted storage solutions for customers protecting the things that matter most.